Mr. Swackhammer is the main antagonist of the 1996 Warner Bros. hybrid film Space Jam. He is the evil alien owner of the intergalactic amusement park, Moron Mountain, who seeks to enslave and bring the Looney Tunes cast to his park in order to attract more customers. In Villains Battles he's the leader of his own Alliance and co-leader of Ratcliffe's Alliance his goal is simple : defeating Pete's, Yosemite Sam's and Scar's Alliance and use them as attractions for his intergalactic amusement park : Moron Mountain so he can have more money and more customers and he made a deal with Ratcliffe : if they won the Europe will Ratcilffe's new territory but however later on Swackhammer started thinking that associating with the Governor wasn't such a good idea after all (due to Ratcilffe's many failures) he's had decided that when the right moment comes he'll double-cross him.