Fly is the main protaganist in the Danish cartoon movie, Help! I'm a Fish. A brash teenager wanting adventure and action, Fly occasionally acts before he thinks, leaving him as a threat to foes like Joe the Fish. Still, he helps and protects his family and friends, including his young sister Stella, his cousin Chuck, and the sea horse Sasha, from evil forces who threaten them. He also appears as one of the main players of Heroes vs. Villains War.